The reason I bought it was to mix with other lipstick colours which I've been doing a lot of recently. To me the colour looks like a pale lavender if that even makes sense lol. I won't lie I have worn it on its own, not sure if I will brave it outside on its own though lets see maybe in the summer I might do so.
Plus the full retail price excluding VAT on the Viva Glam lipsticks go to MAC Aids Fund which I think is pretty generous of MAC.
Have you bought any of the Viva Glam lipsticks? What is your favourite shade?